One guess what DMI Impact does. It does what it says on the tin. Dry-Matter-Intake Impact — the first wearable technology to go beyond measuring what cows do — to change what they do. It helps transition cows increase DMI, when no one is looking. Their behavioural change is observable within days of deployment. Health and production impacts become increasingly measurable in the second week of a three-week cycle. My late father, Dr. David Barcik, patented our transition program: scheduled neurostimulation technology to simply get fresh cows up and eating between milkings , exactly when they need it most — no change to feed, facilities or genetics. Just 10 years of proving it works, on cows of all kinds, in the US. 3 10 + years of development 100s cows · all genetics, parities, seasons 6 conventional & organic farms 10 – 16% more full-lactation milk US states 0 change to feed/ facilities WHAT THIS IS WORTH — UK, PER 1,000 HEAD A conservative 10% uplift floor of 800+ litres per cow @ AHDB ~ £0.36/L = £288+ per cow · £288,000+ per 1,000 cows / year. It’s been proven on US cows. We’re taking it global — looking for new data in a different postcode. DMI Impact will travel. → VIDEO · ‘Inventor Introduces DMI Impact’ Commercial results, not yet peer-reviewed. 10% is the conservative floor; 16% is the top of the observed range. Milk valued at AHDB ~£0.36/L (assumption).